Barrel-Aged Stout and Selling Out: Josh Noel

Join us for a special event featuring Josh Noel, author of the new book Barrel-Aged Stout and Selling Out: Goose Island, Anheuser Bush, and How Craft Beer Became Big Business. In conjuction with his talk we are delighted to welcome Evanston-based Sketchbook Brewing, who will offer a free beer tasting for attendees. This event is free and open to the public (Ages 21 and up!)

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?

"A well-researched and well-written book about the most exciting and dynamic era in America's commercial beer history since Prohibition. I couldn't put it down and I shared it with a co-worker as soon as I finished reading it." --Sam Calagione, founder of Dogfish Head Brewery, author of Brewing Up a Business and Project Extreme Brewing 

Josh Noel writes about beer and travel for the Chicago Tribune; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.

Sketchbook Brewing Co. runs a 7 barrel brewhouse tucked away in an Evanston, Illinois alley.  That's small by most standards, but this size also gives them flexibility: they churn out a huge variety of classic, modern, and experimental beer styles. Steps away from the brewery sits the Sketchbook taproom.  Featuring a rotating selection of up to 16 different core, seasonal, and one-off brews, there's something sure to please every beer drinker.  No TV, lots of conversation! Check them out!

Event date: 

Saturday, July 28, 2018 - 3:00pm

Event address: 

The Book Stall
811 Elm Street
WINNETKA, IL 60093
Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch, and How Craft Beer Became Big Business Cover Image
$19.99
ISBN: 9781613737217
Availability: On Our Shelves Now....best to call before coming in to pick up.
Published: Chicago Review Press - June 1st, 2018

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America.